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You don’t pay anything extra to add the movie to your UltraViolet collection, and you can stream it from any PC or Mac or Android or iOS smartphone or tablet. If you’re going to be buying The Hobbit on May 1st or afterwards, every copy - whether it’s DVD or Blu-ray - will include an UltraViolet coupon inside the disc case’s front cover. said that the service would come at no extra cost to consumers, although this may be re-assessed at a later date - depending on consumer uptake, and the cost of maintaining the network.
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The slow but inevitable release of movies with bundled, bonus UltraViolet codes by Australian movie and TV distributors is a good thing - a representative of Warner Bros. What does this mean for movie buyers, though? It is likely that other members of the UltraViolet consortium, like Sony or Paramount or Fox, will launch their own branded portals for redeeming codes, and navigating through collections, but any user’s entire UltraViolet collection should be accessible through any company’s particular portal. The UltraViolet service will definitely be available through Flixster come May 1st - the company, its website and accompanying apps are owned by Warner Bros., so the distributor could confirm that today.
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Through these portals, UltraViolet videos can be accessed through a PC or Mac’s Web browser, and the service will also be available at launch through iOS and Android apps.Įxamples of the UltraViolet badging on The Hobbit DVD and Blu-ray, and the redemption code slip inside the disc cases' covers. demonstrated today was Flixster, which is a movie-discovery service which incorporates movie review aggregator Rotten Tomatoes. Instead, the service can be accessed through any of a wide number of portals set up by distributors. There is no single UltraViolet app or streaming website, though.
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Since it is not restricted to any one distributor, all a buyer’s UltraViolet movies and TV series will be added to the one collection, and will be accessible on any UltraViolet-compatible device regardless of its manufacturer. UltraViolet is a single, unified service for consumers’ digital copies of their purchased DVD and Blu-ray movies. In Australia, this will be purple, and will be accompanied by a descriptive sticker on the lower right corner.
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UltraViolet is the closest thing the worldwide film and TV industry has to a standard online streaming and download hub - it is used in some way by 74 companies, including the ‘big six’ major film studios and mini-major Lionsgate, as well as technology giants like Samsung, LG, Sony, IBM, and Intel.Įxamples of Blu-ray movies with included UltraViolet coupons - look at the banner on the top of the cases. The cloud-based UltraViolet service has been available in the US since October 2011, and many Blu-ray discs and DVDs sold in the country have an UltraViolet redemption code included on a slip of paper in the case’s inside cover. Notable exceptions to the UltraViolet cause are Disney and Apple - the latter already has the current digital streaming market cornered with its iTunes Store, and the former has agreements in place with Foxtel. UltraViolet is not a Warner Bros-only initiative - almost all of Australia’s major film and TV distributors will be including UltraViolet codes in their titles’ Blu-ray and DVD disc releases in coming months. Warner’s PR manager Jonathan Hollett explained that, initial availability hurdles aside, the distributor wants UltraViolet to be in all its discs: “All our new release products will have it as a matter of course.”
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The Hobbit will be the first movie released locally to include an UltraViolet coupon, but WB says the plan is for every major movie release after The Hobbit to be UltraViolet-ready, as well as most of its TV series. Importantly, the cloud-based video streaming service will be included at no extra cost to consumers when purchasing a DVD or Blu-ray disc.Įvery copy of The Hobbit, set to hit store shelves on May 1st, will include a coupon for buyers to add the movie to UltraViolet - an online, persistent collection that can be streamed, or downloaded permanently, on computers, smartphones, and tablets. Entertainment is planning to be the first distributor in Australia to release its Blu-ray and DVD movies and TV shows with a free bonus: the UltraViolet movie streaming and download service.